When Devin and Aleks decided to take over the reins of Aqua Surf Shop (then called Aquaholics) in the year 2000, they wanted to create a core shop that catered to all levels of the San Francisco surf community. For over 14 years they were proud to cater to the south end of the beach (and beyond) and provide all types of gear to the local denizens of the sea. Aqua hosted countless events: foggy back-lot barbecues, movie nights, surf swaps, art shows, benefits, skate jams and board demos - and loved every one. Continued growth of San Francisco and its beach community necessitated a relocation from the shop on Sloat Boulevard to our new home on Judah Street in March of 2015.

Aqua Surf Shop continues to carry some of the most trusted brands in the business, and we are always looking for and encouraging quality new shapers and brands. If you are looking for a new suit, board, or accessory, our staff will use their combined knowledge to accommodate you and your budget.

We pride ourselves on our no-pressure sales staff, and want our customers to get the best gear for their needs - whether or not we make the sale. Our reviews show it.

“Aqua is definitely my favorite surf shop. Super laid back vibe and extremely friendly staff. I just felt at home when I was there...sounds totally cheesy but it really is an island of warmth in foggy San Francisco. I felt really inspired to go surfing after I left there. I highly recommend this place. Friendly, great and knowledgeable staff with a cool vibe. What a surf shop should be.”


Thanks for your continued support. Aloha!