I had been coming to Aqua Surf Shop for years to load up on bars of wax and to talk boards and wetsuits with the co-owner Aleks Petrovitch, but this was the first time I had ever broached the topic of his artistic projects. “ There’s only so much room for creativity in retail,” he told me one day as he was sticking price tags on tubes of sunscreen. “So you have to make room for your own. ” Aleks interprets that to mean creating children’s books. And surf horror movies...

Nice interview about the shop, Aleks, and his other projects such as Gnomie on The Bold Italic. Thanks to Mark and Andria for putting it together. Check out the rest HERE and enjoy-