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Tuesday, November 04, 2008

Botticellis In-Store

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November- rainy, cold, beautiful and nice. Time for another Aqua Shopping Nite/MIxer at Aqua on Haight!
This one features live music from SF's own Botticellis- peep this below.

They have played live in the store a couple of times now, and they sound amazing- and are all really nice people. So come by for some drinks, a little shopping (20% off all clothing and accessories during the sale) and some live music. That's Thursday November 13th from 6 till 9pm at Aqua on Haight Street. The Botticellis will go on around 7:30pm.
Posted by Aqua Surf Shop on 11/04 at 10:51 AM
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Saturday, November 01, 2008

Photos with Paul Ferraris

Paul Ferraris is a great local photographer and teaches photography and digital design at City Arts and Tech High School in the Excelsior. Paul and Matt Proehl are having an opening at John Collins Lounge this upcoming Saturday night, Nov 8th.

Paul, please tell us a little about the show.

So the show is myself, and my friend Matt Proehl. We have gone on a bunch of trips together, and our photography complements each other. John of John Collins Lounge asked Matt if we would be interested in putting a show together. Recently I’ve been going through all my negatives on the weekends- my original intention was to clean up and throw away slides and negatives that have been filling up my desk drawers and file cabinets, stuff I never intended to use- in this process I started to find some serious jewels that I began to scan and work on- and they came out to be some of my best work. Who would of thought!?! I had images that judging by the negative seemed not worth printing- but upon second inspection I’ve saved some gems- I was going to throw most of it out! Right after this Matt asked me if I would be interested in this show at John Collins so it just all worked out.
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I started working with this new paper from Germany that has a certain luster that gives the prints deep tones, which in a lot of ways looks better than the silver gelatin prints I usually make. Almost all these pictures are from Fuji ISO 1600 speed film, so they all have this grainy, strong contrasting look that give the images a moody look and feel. Because it is such high-speed film you can shoot it with a high aperture so everything is in focus.

What is the theme of the work? Where are they primarily shot?

The work is from all over - Africa, South Pacific, New Zealand, Santa Cruz, and couple Ocean Beach overviews.

About half the pictures are surfing related and about half are travel related. Some are a little “folksy”- like this one of a poodle in front of a doublewide trailer- Oh, and one of these pictures is from last year- an amazing place called Vanuatu in the South Pacific. There had not been any surf and my mother and father had ventured out to visit me. This one stormy morning my mother and I had been taking a walk by this spot I routinely checked, and it happened to be firing. I quickly snapped some shots and than sprinted to get my board. My mother got to watch me surf for the first time. “It’s pretty good out there?” She asked, even mom could tell how special and epic the waves were at that moment.
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Another picture reminded me of the first time I had ever seen elephants in the wild. I found this negative I had believed was all washed out- yet when I took the time to scan it, it was unbelievable! Three elephants and a baby facing each other at a watering hole, just a beautiful image.
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So the show opens this Saturday night from 7 till closing and the show runs till Dec 8th. It is at John Collins Lounge which is 70 Natoma Street at 2nd. We’ll see you there! Visit Paul's site HERE
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Posted by Aqua Surf Shop on 11/01 at 05:18 PM
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SUPER

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Recently I had a chance to sit down with Hagan Kelley and Joe James of SUPER surfboards and ask them some basic questions about what their SUPER surfboard brand is all about. Hagan’s mission statement on the Super site is a good way to introduce this log entry.-

“We came together and started SUPER BRAND as we wanted to develop our own company where we can directly influence the direction of the business all the way from the board designs, to the graphics and all the creative elements of the brand....most importantly all home grown in the US and Australia. We all bring something a little different to SUPER BRAND, but with the common desire of always having ripping boards and surfing sick waves. SUPER BRAND is our way of sharing with you what we love doing every day and what keeps us inspired and super happy. Come be a part of it and get SUPER BRANDED!”

The above summarizes the concept behind SUPER, but Hagan on a more personal note what got you motivated to start SUPER surfboards?- And how did you get such super (not to overuse the word) riders such as Clay Marzo, Dion Agius, Ry Craike, Kolohe Andino, and Tosh Townend involved?

Hagan- Growing up I always felt connected to particular skateboard teams, GIRL, Powell Peralta, etc. Teams with amazing riders and a certain cohesive graphic look and feel to the brand they rode for- you connect with the certain flavor of that crew- I wanted to capture that with surfing. We all had those skate boards as kids you treasured and the graphic imprinted upon your mind. With SUPER I first told my friend Mark Teperson about the idea. He was psyched on the idea and to make the investment (he’s the CEO). From there we just called the guys and asked ‘em to be part of the company, to be involved in the shapes, the graphics, and the overall direction of SUPER. Right from the beginning the guys brought a ton of ideas and influence. It all happened really naturally. SUPER is a rider-driven brand, and the team is excited about that.
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Mr. Hagan Kelley board testing.

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Mr. Clay Marzo "Try shralping...it's SUPER!"

Graphics for each team rider- how does this work- meaning how involved is each rider in picking out the graphics that represent them?

Hagan- All the guys are different. Clay had a really good idea of what he wanted on his board and what his graphic was trying to communicate, while Kolohe saw Gator’s old skate deck graphic and was really fired up on it and wanted something similar for his first graphic. So they are all different, in how involved they are with developing their graphic. All the riders are really creative guys- when you give them the freedom to do what they want to do. Again one of the main ideals of SUPER is to do what we feel, to be true to our place in the world of surfing.
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For the graphics do you plan on working with established skateboard illustrators and designers?

Hagan- We would love to, and we have been getting good feedback from some illustrators whom having been doing skate graphics, that are excited to try something different like a graphic for a surfboard. I have a lot of designers that I am inspired by like Kill Pixie and Cody Hudson that I would love to eventually work with on SUPER.

Graphics aside the surf boards have to be top notch. Who are you working with to shape SUPER surfboards?

Hagan- Our team surfs very progressively, so we need to work with shapers that have a lot of experience that can shape the kind of templates that our riders need. I want SUPER to be a coalition of talent, meaning we will continue to work with new shapers, which will help keep the brand fresh. Currently, we work with J Koons in San Diego, CA, and Sparrow in Austrailia. These guys are great to work with and make very high performance boards. Both are very involved in the company, shapers like the riders have a lot of influence in what SUPER is all about. Both Sparrow and J Koons understand where surfing is going, if you watch Clay surf you notice he looks at waves differently, he is aiming above the lip. Our shapers relate to this style of surfing and know how to make the right templates for it. We are also working with other shapers that I cannot name just yet, that we are very excited about and whom will bring their design knowledge to SUPER and help keep the brand evolving. One of the things that makes SUPER so unique is our Shapers Collective. It gives our brand more creativity to have multiple shapers collaborating on our designs.
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Ry "How high can you go?"

How do these SUPER team shapes translate to surf shops and getting the right combination of template and dimensions for the average “Joe the plumber” surfer?

Joe- Surfboards are a very specialized business- all our different rider templates, can be taken and customized so it is more taylor-made for your local type of wave with the correct dimensions for that surfer’s size and needs. Through the diversity of our team riders we pretty much have a template for everyone, and through the surfer-shaper relationship we can get the customer what they need.

Where are the boards made, and how do you watch the quality control to insure the boards are premium and consistent?

Joe- Premium boards, the best surfboards are made here- so that is where we make our surf boards. We work very directly with Pacific Glassing (formerly Mill Productions) in San Diego to insure our quality control is consistent. At SUPER we set our standards really high, so we do not want to rush anything out- no wine will be tasted before its time. We will be making great surf boards!

What else is currently going on with SUPER?

Hagan- We are working on the SUPER movie! We have already been to Sumba, and the Menatwais collecting some great footage for the film. This film takes inspiration from some of my favorite skate films, and will be influenced by all of us at SUPER making a film with a different mind set then most surf films.
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Crew study the footage after the session--Indo

Thanks Joe and Hagan for the info- you can learn more about Super HERE

Posted by Aqua Surf Shop on 11/01 at 01:54 PM
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